What’s a Visual Alchemy?

alchemy |ˈalkəmē|
the medieval forerunner of chemistry, based on the supposed transformation of matter. It was concerned particularly with attempts to convert base metals into gold or to find a universal elixir. A process by which paradoxical results are achieved or incompatible elements combined with no obvious rational explanation

visual |ˈvi zh oōəl|
of or relating to seeing or sight : visual perception

Visual Alchemy
the black art of making video and computer displays interact with motion picture cameras

What would a business website be without an ‘about us’ page?

The web designer says I must have something here describing who we are and what we do, but me being the modest geek that I am, have a hard time putting it into words.

The best way to describe Visual Alchemy is the definition I gave my parents to use when trying to describe to their friends what we do:

“We make monitors work so you can shoot them with a film camera.”

Yes, that’s overly simplistic, so here’s some additional technical jargon: Visual Alchemy provides complete video and computer services to the film production industry. We operate true 24 frame synch video/computer feeds & displays with film-video synchronization, with the best operators around. In addition to our on-set playback services, Visual Alchemy also offers full-service content creation, including video acquisition (shooting) & editing (on-set or off), computer graphic and animation design, video projection, and set dressing/prop rentals. Our crews include video engineers, shooters, editors, graphic artists & animators, all well versed not just as editors/shooters/etc, but specifically, in using those talents to create content as playback elements.

So, welcome to our site, please poke about (and if you have any suggestions, please send them in!) Enjoy our new catalog and on-line ordering system, and take a look at some of our past work.

For a more complete list of past work experience, please check out my IMDB listing.

Michael Sime
May 2011